Jamie Genevieve introduces her NEW Bathleisure™ from VIEVE range at her first ‘House of Wellness’ Event at Gilmerton House
Image: Welcome to Jamie’s ‘House of Wellness’ at Gilmerton House
Image Credit: VIEVE
In a celebration of beauty, self-care, and empowerment, renowned beauty influencer Jamie Genevieve recently hosted a House of Wellness VIEVE event at the picturesque Gilmerton House. The event marked the grand launch of Jamie's much-anticipated Bathleisure™ collection, a stunning addition to her makeup line that reflects her passion for overall well-being.
The Ultimate Wellness Retreat
Nestled in the heart of East Lothian, Gilmerton House provided the perfect backdrop for Jamie Genevieve's ‘House of Wellness’ press event. The historic venue, with its elegant architecture and surroundings, styled by Gloam, created a serene and welcoming atmosphere, setting the stage for an unforgettable experience.
Image: Jamie Genevieve standing outside Gilmerton House
Image Credit: Jamie Genevieve
What was VIEVE launching?
As influencers and press gathered at Gilmerton House, they were treated to an exclusive preview of Jamie Genevieve's latest wellness line – the Bathleisure™ collection and were invited to embark on a journey of ultimate sensorial self-care. Immersing themselves in the experience, Gilmerton’s roll top baths took centre stage, being filled with luxuriously decadent bath products, whilst ‘intoxicating’ candles were lit all around the house, all featuring the exclusive VIEVE Signature Scent. The house was scented with uplifting neroli notes, luxuriously rich amber tones, and the enveloping warmth of santal, creating a truly indulgent experience. The guests fully immersed themselves in the opulence of Gilmerton House and the Signature Scent of VIEVE, creating an ambiance that transported them to a world of tranquillity and relaxation.
Image Credit: VIEVE
More than just a product launch, the House of Wellness event was a testament to Jamie Genevieve's commitment to promoting self-love, acceptance and wellness. Throughout the event, Jamie shared her personal journey, emphasising the importance of embracing individuality and expressing oneself authentically.
Why Gilmerton House’s rolltop baths were the perfect venue for the introduction of Bathleisure™ ?
"As a devoted lover of baths, I am thrilled to unveil VIEVE's inaugural wellness collection – Bathleisure™. It has been years in the making, from collaborating with a third-generation French nose to meticulously curating our Signature Scent, to countless iterations of blends, formulas, and packaging. Every detail has been thoughtfully crafted to provide you with the ultimate luxurious experience," shared Jamie Genevieve.
The event included insightful workshops and panel discussions on beauty, mental health, and overall well-being. Attendees had the opportunity to engage with Jamie and other industry experts, gaining valuable insights into creating a holistic approach to beauty and self-care.
Image Credit: VIEVE - The Laundry House was the perfect space for the yoga and meditation sessions
To make the House of Wellness event truly memorable, Jamie Genevieve chose Gilmerton House as the backdrop venue for this event having recently visited the house as a guest of Soho House, for one of their #Citieswithouthouses events. She, and her team curated interactive experiences that allowed guests to immerse themselves in the world of wellness, from woodland walks with Wander Women, makeup tutorials, massages, meditation, reiki and indulgent baths, alongside amazing food, by The Edinburgh Catering Company, wine and of course, people.
Image Credit: VIEVE
‘Bringing some friends of the brand to Scotland was always a dream of mine and to have been able to do it in such a perfect way has my cup overflowing,’ said Jamie.
From personalised makeup tutorials to skincare consultations, some of the country’s most well-known beauty press and influencers had the chance to experience the Bathleisure™ collection and learn how to incorporate these products into their daily routines.
Image credit: VIEVE
The House of Wellness event generated significant buzz on social media platforms, with influencers and journalists from Vogue, Cosmopolitan, The Sunday Times and many more sharing their experiences using the event's dedicated hashtag. Jamie Genevieve's Bathleisure™ collection quickly became a trending topic, with followers expressing excitement and admiration for the inclusivity and quality of the products, whilst also keen to find out how they, too, could spend a few days at Jamie’s ‘House of Wellness’.
Jamie Genevieve's House of Wellness event at Gilmerton House was a celebration of beauty, self-expression, and empowerment. The launch of the Bath Leisure range showcased Jamie's dedication to creating a wellness line that resonates with individuals from all walks of life. As attendees left the event, they not only carried with them the exquisite range of Bathleisure™ products, but also a sense of inspiration to embrace their unique beauty and prioritise their overall well-being.
Image Credit: Jamie Genevieve
Gilmerton House, East Lothian - Luxury Group Accommodation
Conveniently located near Edinburgh Airport and a short drive from the scenic coastal town of North Berwick, Experience Luxury Accommodation at Gilmerton House.
This exquisite property provides exclusive, luxury accommodation for groups of up to 20 guests in ten immaculate bedrooms, all of which are decorated to a high standard - the ideal setting for a memorable wellness getaway.
If you would be interested in hosting your very own ‘House of Wellness’ style event, at Gilmerton House, contact us and we would be happy to discuss your ideas. Or if you simply wish to experience a new level of luxury self-care and celebrate the launch of Bathleisure™, visit VIEVE to explore the full Bathleisure™ range of products to bring the ultimate sensorial self-care experience into your own home.